- ISBN13: 9781568984650
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition. In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid. Filled with extensive research and … More >>
Grid Systems: Principles of Organizing Type
Permanent link to this post (133 words, 1 image, estimated 32 secs reading time)
- ISBN13: 9781592534722
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book will outline and demonstrate basic layout/grid guidelines and rules through 100 entries including choosing the a typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job…. More >>
Layout Essentials: 100 Design Principles for Using Grids
Permanent link to this post (121 words, 1 image, estimated 29 secs reading time)